It’s the most popular web platform
It’s estimated that over 60 million websites (28% of all websites) run on WordPress, and WordPress powers 60% of websites that have content management systems.
One of the reasons WordPress became the most popular web publishing platform is because it’s backed up by a huge community of developers and designers that have created an ever growing array of plugins (for website functionality) and themes (for website look-and-feel) to choose from.
The core platform is also being continually updated and expanded so you can be sure it’s future proof. Even if you eventually move on from WPWeb (unlikely), you’ll be able to find thousands of other WordPress consultants who can further build on your website.
There are so many factors in WordPress’s success, but for us, these are the top 6 reasons.
Powerful and simple content management
WordPress is very easy to update, and can handle text, images and videos right out of the box. If you can use Microsoft Word, you can use WordPress.
The simple administration system gives you complete control over you site, enabling you to regularly update content and turn your site from static to dynamic.
You will never need to contact your web designer to update your website.
If Google can’t find you, then you really don’t exist. WordPress is built with SEO in mind – both in it’s core, and by adding powerful SEO plugins.
There are literally millions of sites powered by WordPress. This has built up it’s own eco-system of designers and developers that support it. You will always be able to find someone to help you with your WordPress site.
If you’re having a problem with your site, chances are someone else has already solved it. There is a huge support community, updating the core WordPress framework, as well as thousands of themes (designs) and plugins (custom functionality).
The thousands of plugins makes it quick and cost-effective to add new features that work right away. Some of these plugins enable you to integrate with your existing social media presence.
WordPress is extremely reliable. Some of the largest websites in the world use WordPress so you can be sure that it can handle any sudden jumps in traffic.
WordPress is free
WordPress is open-source so there is no licence fee to pay. Of course you will always need to pay for your domain name and hosting, and sometimes premium themes or plugins, but these all work out to be significantly cheaper than paying a designer to build a website from scratch.