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	<description>WordPress website design and training</description>
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		<title>Jubatus</title>
		<link>http://wpweb.com.au/portfolio/jubatus/</link>
		<comments>http://wpweb.com.au/portfolio/jubatus/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 04:30:16 +0000</pubDate>
		<dc:creator>Robert Barnes</dc:creator>
		<guid isPermaLink="false">http://wpweb.com.au/?post_type=portfolio&#038;p=500</guid>
		<description><![CDATA[Jubatus delivers cable based power and communications solutions for customers in Australia and New Zealand. WPWeb converted their corporate website into WordPress.]]></description>
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		<title>SuperGuide</title>
		<link>http://wpweb.com.au/portfolio/superguide/</link>
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		<pubDate>Sun, 15 Jul 2012 10:43:04 +0000</pubDate>
		<dc:creator>Robert Barnes</dc:creator>
				<category><![CDATA[Magazine]]></category>
		<guid isPermaLink="false">http://wpweb.com.au/?post_type=portfolio&#038;p=37</guid>
		<description><![CDATA[SuperGuide is Australia&#8217;s leading independent superannuation information site. The site launched in 2009, and now has more than 150,000 monthly visitors and 10,000 subscribers.]]></description>
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		<title>Donnelly Wealth</title>
		<link>http://wpweb.com.au/portfolio/donnelly-wealth/</link>
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		<pubDate>Sun, 15 Jul 2012 05:59:12 +0000</pubDate>
		<dc:creator>Robert Barnes</dc:creator>
				<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">http://wpweb.com.au/?post_type=portfolio&#038;p=178</guid>
		<description><![CDATA[Donnelly Wealth provides financial advice to private investors worldwide. WPWeb converted their existing website to the WordPress platform to enable them to update the site themselves.]]></description>
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		<title>3 Dimensions</title>
		<link>http://wpweb.com.au/portfolio/3-dimensions/</link>
		<comments>http://wpweb.com.au/portfolio/3-dimensions/#comments</comments>
		<pubDate>Sat, 14 Jul 2012 05:43:37 +0000</pubDate>
		<dc:creator>Robert Barnes</dc:creator>
				<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">http://wpweb.com.au/?post_type=portfolio&#038;p=177</guid>
		<description><![CDATA[3 Dimensions are Chartered Accountants and Business Advisors. WPWeb converted their existing website to the WordPress platform to enable them to update the site themselves. Visit the 3 Dimensions site.]]></description>
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		<title>WordPress website design for Financial Planners</title>
		<link>http://wpweb.com.au/blog/wordpress-website-design-for-financial-planners/</link>
		<comments>http://wpweb.com.au/blog/wordpress-website-design-for-financial-planners/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 10:07:50 +0000</pubDate>
		<dc:creator>Robert Barnes</dc:creator>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">http://wpweb.com.au/?p=262</guid>
		<description><![CDATA[We have created websites for a number of Australian financial, business and wealth management advisers, including Green Frog Super, Donnelly Wealth Management, and 3 Dimensions. These companies are progressive in recognising the importance of a strong web presence in attracting and retaining clients. In this post we&#8217;ll take you through some of the elements you&#8217;ll need to consider when planning your website. The essentials There are some obvious elements that are important for any business. About us This can be easily forgotten, but is arguably the most important element of any website. Most new visitors will look for this page to get some important information on a company, and it is a crucial step in making a strong first impression. Remember that many visitors will have never heard of your company before, so it is important to get the balance right in presenting enough information, but not too much. Think about the most frequent questions that a new visitor would have about a company, but don&#8217;t bombard them with facts that may be important to you, but meaningless to them. That said, it&#8217;s important to communicate any business partnerships or affiliations you have, as well as what licenses you hold. It&#8217;s the perfect opportunity to succinctly present the best side of your business, and is a chance to be creative. Why not add a dynamic dimension by including a video? There is so much that can be talked about for the About us page that it warrants it&#8217;s own blog post. We&#8217;ll get back to this one day. Contact us Again, this is pretty obvious, but don&#8217;t forget the following: Address Telephone (and fax) Email address Opening hours Also these days it&#8217;s helpful to incorporate a Google map of your location. This is included in all of our packages. A contact form is also useful to minimise any barrier for people to get in touch. This should be simple and have as few details as possible. All our packages include a contact form that emails all enquiries to you instantly. Navigation and design Clear, concise navigation and a modern, professional design are crucial to reinforce the values of your company. While the web industry is still relatively young, many usability protocols have been established, and it is as important that your website is simple to navigate as looking slick. All our packages include a choice of modern, professional designs and layouts that are customised to match your branding. Services Each financial planning company differs slightly, so it&#8217;s important to be clear about what services your company provides. This is also important from a search engine optimisation (SEO) perspective in that you want to match up precisely the names of the services you provide with the words that potential clients will be searching for. For instance if someone is searching for &#8216;financial planning melbourne&#8217;, then it will help them find you if you have used those words to describe yourself. WordPress also makes it easy to upload a pdf copy of your Financial Services Guide (FSG) so that potential customers can download this for themselves. Analytics Google analytics is a free service that tracks the usage on your website. It includes information such as the number of visits, which pages were viewed, where your visitors were located, and the words that they searched with before they ended up on your site. All of our packages include Google analytics setup, including a dashboard widget so that you can see the most important information within your WordPress admin area. Taking it further The next elements are not essential but will really help grow your business if you are prepared to put in some time and effort to support them. Blog This ties in with the earlier point about SEO. Blogging is now widely recognised as a powerful marketing tool to attract new customers. The general idea is that you write quality content about topics that relate to your business. As long as you are writing about topics that people are searching for, you should start to see new visitors, who hopefully turn into new customers. Blogs also helps to demonstrate your experience and reputation as an authority on financial planning, and stay ahead of your competitors. Newsletter Once you have a blog, and are regularly creating content, it&#8217;s very simple to then create an email newsletter from it. This gives your clients an easy way to keep up to date with the latest blog posts and help to establish a stronger relationship. With our Ultimate and E-commerce packages we set it up so these are automatically sent each month without you needing to do anything. Team profile This can be an extension of the About Us page, and be an opportunity to profile key members of the team, and their respective experience. Photos are easy to add in WordPress, and help to give a more personal touch to what can sometimes be a very dry environment. Social media links Links to social media profiles such as LinkedIn and Twitter are also very simple to add in WordPress, both for individuals and a company as a whole. LinkedIn in particular is becoming a very powerful business networking platform. By including links to all the LinkedIn profiles for your employees it makes it very easy for visitors to see who they may know in common that works at a company. This helps break down impersonal barriers and can help distinguish your company. Events Many financial planners and advisors hold seminars on particular wealth management topics, such as self-managed super funds or retirement planning. These also help to establish you as though leaders in the industry as well as providing valuable education for current and prospective clients. Our Ultimate package includes a way to simply add and administrate events on your website.]]></description>
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		<title>How to plan your website navigation structure</title>
		<link>http://wpweb.com.au/blog/how-to-plan-your-website-navigation-structure/</link>
		<comments>http://wpweb.com.au/blog/how-to-plan-your-website-navigation-structure/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 19:56:04 +0000</pubDate>
		<dc:creator>Robert Barnes</dc:creator>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">http://wpweb.com.au/?p=274</guid>
		<description><![CDATA[Navigation, by which we mean the way that a visitor can navigate around your site, is a crucial thing to get right. When a potential customer first visits your site you don&#8217;t want to confuse them with too many options, and miss the opportunity of them finding the information they need. On the flipside, too little options can have the same effect. The good news is that WordPress has a powerful menu management administration, so any decisions you make aren&#8217;t set in stone forever. You probably won&#8217;t get it right first time, so at least this shouldn&#8217;t paralyse you into making some decisions. That&#8217;s often the hardest part &#8211; taking the first step. When thinking about your own navigation, remember each site is different. However, there are some tips you can follow to work out what is best for your website. Look in your industry Have a look at other websites in your industry &#8211; whether locally, nationally or overseas. Chances are you should be able to identify some companies that are doing it well that you can take some inspiration from. It&#8217;s unlikely that anybody will have exactly the same structure that will work for you, but it will give you some good ideas to start. Put a customers hat on Everything needs to be considered from your customers perspective. Don&#8217;t just reflect your internal organisational structure, but rather think about the information that a customer most wants to see. How can you structure it so that they can get to the most important pages as obviously as possible? Less is more There is a loose rule that you should have no more than seven elements to your main navigation. This is due to the nature of how people read online. Most people scan things first, rather than reading in depth, so you need to make the most important elements easy to scan. Any more than seven, and it becomes more of a block to most people. This can mean taking out some of the less core elements and either moving them to perhaps the footer (the bottom of the page), or through utilising sub-menus. Make the most of sub-menus Sub menus give you the chance to create hierarchies. For instance a fashion website might have the following main categories: Women&#8217;s Men&#8217;s Children&#8217;s By using a hierarchy you can achieve the following, which can be reflected on the website as a dropdown sub-menu. Women&#8217;s Shoes Socks Trousers Shirts Men&#8217;s Shoes Socks Trousers Shirts Children&#8217;s Shoes Socks Trousers Shirts The WordPress menu structure can easily create flexible hierarchies that can be edited by anyone. The essentials Finally, &#8216;About Us&#8217; and &#8216;Contact Us&#8217; are the really essential pages that every site has to have. Depending on the volume of content these may both live in the main navigation, or Contact Us can often easily be demoted to the footer. Having a link to &#8216;Home&#8217; is often contentious. Generally the logo for a site is a link to home, but this is not known by everyone so to be safe it&#8217;s generally left in, and obviously sits in the first position.]]></description>
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		<title>Reach new customers by converting your website to WordPress</title>
		<link>http://wpweb.com.au/blog/reach-new-customers-by-converting-your-website-to-wordpress/</link>
		<comments>http://wpweb.com.au/blog/reach-new-customers-by-converting-your-website-to-wordpress/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 19:20:23 +0000</pubDate>
		<dc:creator>Robert Barnes</dc:creator>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">http://wpweb.com.au/?p=269</guid>
		<description><![CDATA[Previously I wrote about ways to save money by converting your site to WordPress. Now we&#8217;ll go through the flipside &#8211; how to make money, by reaching new customers. Make money by switching to WordPress The web has transformed many things, and one of the areas where it has had the most effect is marketing. Previously, to reach new customers you generally had to buy some advertising in some kind of media &#8211; be it a newspaper, on TV, or perhaps on a billboard. You could also do promotions or public relations, but for a long time advertising, or buying eyeballs, could get the most results. The internet brings big changes in online marketing When advertising started online, buying eyeballs continued, and still does. You can pay to get your brand and messages in front of an audience. One big difference is that the internet has become the best medium for delivering highly targeted audiences, often by location, but even more so by interest group. Now there are millions of niche interest groups online &#8211; from people who want to give up drinking coffee, to people interested in superannuation information. Even more than that, search engines such as Google perfected the method of bidding for and paying only when someone clicks on your ad, and therefore visits your ad. Further still, there are ways that you can even only pay when someone completes their contact details, or even when they complete a sale. These latter examples have become useful for businesses that are focused on commodity selling, but they can miss the more subtle benefits of brand building. In the last few years though, a new marketing method has become popular that doesn&#8217;t have the same levels of financial investment as advertising, although it does take two precious resources: Time Experience Content Marketing Arguably, content marketing has been around for a long time. You might find articles written by companies in specialist magazines, or opinion pieces in newspapers. The publishers would get &#8216;free content&#8217;, which the writers would provide in return for exposure to an audience. For it to work properly it could never be an &#8216;advertorial&#8217; though, and the same is true today. It needs to be authentic and valuable &#8211; everyone can see through something that is purely salesy. The internet, and blogging platforms in particular, has now enabled thousands of people to start their own content marketing. The idea is generally that you write something useful about something you know a lot about (which is obviously related to your business), and through the magic symbiotic nature of search engines, you connect with the very people who are searching for that information. The magic is complete when those people become your customers, and potentially you have reached these for no financial investment. This very post is an example of content marketing. If you have ended up here and you become a customer of WPweb then, wow, it looks like it worked! This sounds all very simple, but it is an art to do it properly. For a brilliant overview of best practices, I highly recommend this article from Smashing Magazine. WordPress and Content Marketing WordPress is the ideal platform to do this. It originated as a blogging platform, although it has evolved substantially since then. Many of the world&#8217;s biggest sites are powered by WordPress, but it is still easy enough for anyone to pick up in a few minutes. You can literally be writing and publishing articles within minutes of taking delivery of your new WordPress site. Search engine optimisation is key to content marketing, and Google loves WordPress sites. WordPress SEO tips will have to wait for another post, but essentially it&#8217;s core structure and the plugins available make it a powerful platform for SEO. So, what&#8217;s stopping you? Get writing &#8211; you never know who might read it!]]></description>
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		<title>Save money by converting your website to WordPress</title>
		<link>http://wpweb.com.au/blog/save-money-by-converting-your-website-to-wordpress/</link>
		<comments>http://wpweb.com.au/blog/save-money-by-converting-your-website-to-wordpress/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 07:02:26 +0000</pubDate>
		<dc:creator>Robert Barnes</dc:creator>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">http://wpweb.com.au/?p=260</guid>
		<description><![CDATA[There&#8217;s a couple of powerful reasons for switching your company website that everyone business owner will appreciate &#8211; it can save you money, and reach new customers. Today we&#8217;ll talk about the first part. Save money by switching to WordPress It always surprises and saddens me how every company seems to fall out with their website designer. There&#8217;s always lots of reasons why, but in the end it boils down to bad communication. In the past most websites were built from scratch. Each page had to be built individually. Sometimes there was a templates or basic content management, but there was a certain amount of reinventing the wheel each time. And simple functionality like a contact form would often have had to be coded up. Forget being able to add a photo or a map. This meant things took longer than anticipated, and sometimes web designers were learning on the job. Customers were also often unsure what they wanted, and sometimes didn&#8217;t specify what they wanted right the first time. It was never a cheap exercise, and if any work had to be changed there could be additional charges. But the biggest sting happened soon after the website was launched. Inevitably there would be some change needed. The big boss might not like a particular colour, or someone had left the company. An image had to be updated, or a new product added. A website is never finished A website is a vital business tool similar to a truck or a laptop. It won&#8217;t last forever and will always need some sort of input to maximise it&#8217;s potential. If you don&#8217;t put anything into it, it will depreciate each day. The difference with WordPress is that administration (or content management) is core to the platform. You can be in complete control of everything, and have the power to update everything on the website yourself. That includes all the text, the menus, the images, the links. Everything! And that means you don&#8217;t need to pay anyone else to keep your website updated! Not only does this save you money, but it means that you&#8217;re not being held back in growing your business online. Coming up next&#8230; How to reach new customers by converting your website to WordPress.]]></description>
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		<title>Unconventional Wisdom</title>
		<link>http://wpweb.com.au/portfolio/wordpress-training/</link>
		<comments>http://wpweb.com.au/portfolio/wordpress-training/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 00:34:55 +0000</pubDate>
		<dc:creator>Robert Barnes</dc:creator>
				<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">http://wpweb.com.au/?post_type=portfolio&#038;p=193</guid>
		<description><![CDATA[Unconventional Wisdom &#8216;seeks to question and challenge the conventional wisdom embedded in the financial services industry&#8217; and is published by Donnelly Wealth Management. WPWeb built the site using WordPress. Visit the Unconventional Wisdom site.]]></description>
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